Fim do mistério: Faixas de ‘Passo o ponto’ foram ação de marketing do Habib’s
After causing concern among customers and internet users with the possibility of selling their physical stores, Habib’s has now unveiled the purpose behind the “Passo o ponto” banners. On Wednesday (February 24), the fast food chain introduced its new loyalty program, Habibers: “For you and because of you, we pass all the points,” the company stated in a video released on its digital platforms.
“Yes, we pass all the points for you! Introducing Habibers. The loyalty club for those who love Habib’s. Register on the Habib’s App, earn points, and exchange them for your favorite products. #IAmHabibers,” tweeted Habib’s Official (@habibsoficial) on February 24, 2021.
As previously reported by CNN Brasil Business, the banners displayed in front of the establishments were part of a marketing campaign designed to promote the company’s digital transformation, aiming for a stronger online presence. In this context, the brand will use its mobile app to allow customers to accumulate points and exchange them for items at their network of restaurants.
For every R$ 1 spent, customers will receive 1 point, which can be redeemed for menu items. For instance, upon accumulating 40 points, a customer can exchange them for two cheese or meat bib’sfihas. Those with a sweet tooth can acquire a chocolate bib’sfiha by accumulating 50 points. The options for exchange are diverse and include more expensive items like the traditional beirute, set at 160 points.
Habib’s confirms that all of its locations in Brazil are part of this initiative, both for point accumulation and redemption. However, the company notes that “service charges, delivery fees, the current meat bib’sfiha promotion, and other coupons and promotions do not earn points.”
To earn points, customers only need to provide their CPF (Brazilian tax identification number) when placing an order and inform the cashier that they are participants in the Habibers loyalty program. Points are valid for up to 90 days from the date of purchase and will be available on the app within 24 hours.
Habib’s is following a market trend
The fast food chain specializing in Arabian cuisine isn’t the only one taking the route of customer loyalty. In early February, Burger King made a similar move by launching the “Clube BK,” an exclusive loyalty program for its restaurants. Every R$ 1 spent on purchases is converted into points within the brand’s app.
“While airline tickets or appliance purchases occur sporadically among major retailers and airlines, BK will benefit from its enormous foot traffic and purchases,” evaluated the company, which aims to attract 7 million program members by the end of this year.
