Totvs anuncia compra da RD Station, de marketing digital, por R$ 1,86 bilhão

A Totvs has successfully finalized the acquisition of the marketing automation software company, RD Station, marking the largest deal in its history and solidifying its commitment to the enterprise performance sector.
The agreement, announced this Tuesday, outlines a payment of 1.86 billion Brazilian reais, subject to adjustments, to be made upon the completion of the transaction. This payment secures approximately 92% ownership of RD, which is valued at around 2 billion Brazilian reais. Established in 2011, RD is projected to generate a net revenue of about 206 million Brazilian reais in 2021.

This announcement comes nearly four months after Totvs was unsuccessful in its attempt to purchase the retail software producer Linx. Linx was ultimately acquired by the payment company Stone for approximately 6.8 billion Brazilian reais.

According to Totvs CEO, Dennis Herszkowicz, the company intends to secure funds to support the operation, given that its net cash was approximately 1 billion Brazilian reais by the end of 2020. However, the specific funding method has not yet been determined.
Herszkowicz further explained that Totvs remains vigilant for acquisition opportunities, aligned with its strategy to strengthen its presence in human resources, financial technology, and enterprise performance domains.

“There is no single company in the market that individually addresses all the business performance opportunities. M&A (mergers and acquisitions) is a continuous tool for us, and we will continue along this path,” he stated to Reuters.

Additionally, Herszkowicz highlighted that the RD acquisition, which already maintains operations in Europe, opens up new avenues for Totvs’ international expansion. “Our ability to offer solutions to other countries is significantly enhanced,” he concluded.